DNA partner with the greatest music, sports and cultural events creating advertising opportunities to connect the right brands to our live audiences.

Every event that we present our clients at will connect their brand with a minimum of 1 million fans. Whether it is music, sport or culture our audience all have one thing in common – Passion!

Passion is all about emotion. Far from rational, it comes from the heart, not the head.

Take a music concert for example:

Music has our attention, most of the time in fact, with 83% of millennials stating they could not imagine a life without music (Cord WW, 2016). 83%!

Music- we listen to it, stream it, buy it, download it, share it, play it and consume it live and react to it in all sorts of different ways. It stirs emotions and straddles territories.

Events are a powerful storytelling force inspiring emotional connection and engagement across cultures, races and generations.

Therefore, advertising at events is a vital piece of the CONNECTED:LIVE consumer experience.