Market leaders in sports sponsorship & brand partnerships – Lagardère Sports appointed DNA Media as specialists in digital OOH event advertising to introduce brands to the specially constructed Paris fanzone in Champ De Mars for the UEFA Euros 2016.

The main screen, at the foot of the iconic Eiffel Tower, was the largest built in Europe – an enormous 450 Sqm in size.

DNA Media successfully allocated the available time on the seven screens in total to a select few brands and connected their clients with over 1.5 million fans. Four exhilarating weeks in the fanzone broadcasting every football match also featured special entertainment and concerts from music giants David Guetta and Muse amongst others.